Label.m Promo 2007/08

Below are stills from a video I cut from footage shot by cameraman Ady Le Roux. Label.m is a haircare range and this is a behind the scenes look at the production of the their advertising imagery. Shot by photographer Stuart Weston the concept 'model group shot as rock group shoot' has been consistent for the last few campaigns. The treatment lent itself to a grungey look (again! - see above).